Month: July 2022

Recently, China’s family intelligence Power fitness mirror brand IM-BODY parent company “digital intelligence gravity” announced the completion of the Pre-A round of 15 million yuan financing, participating in this round of financing, except for the old shareholder A- share listed company OGAWA, besides Sanji Electric Group, a AC motor variable frequency drive manufacturing enterprise, there is also Yi Jianlian, a banner figure of men’s basketball in China. As the holder of many CBA records, Yi Jianlian has already established its own commercial territory outside the stadium. According to the data checked by the enterprise, Yi Jianlian has become the direct shareholder of 14 companies, at the same time, he is also the investor behind many investment institutions, covering many fields such as household appliances, fashion Entertainment, numerical control technology, medicine and health, sports training, etc, it also includes sleep brand sleep technology, which landed on gem in 2022. Yi Jianlian has owned hundreds of companies. Outside the basketball field, with the help of professional teams, Yi Jianlian’s business footprint has already spread all over many fields such as enterprise services, household appliances, fashion play and entertainment, numerical control technology, medicine and health, sports training, etc, according to the data checked by the enterprise, before participating in the investment of “IM-BODY gravity of digital intelligence”, Yi Jianlian had become the direct shareholder of 14 companies, including the fire camp he founded in 2011. While Yi Jianlian and his wife Jing Ling each held 50% of the shares of shengjunju Jia (Xiamen) Equity investment partnership (Limited Partnership) participated in the capital contribution to Beijing le Zicheng in August 2021, the latter has many business units, such as the fashion play brand “52TOYS”, the model play Community “78 animation”, and the capsule toy online e-commerce platform “egg fun. Yi Jianlian also funded LP with many well-known institutions through shengjunju Jia. The partners include Shenzhen SF investment under SF and laiborun capital set up by Ding Wei, former chairman of CICC Capital, etc, the investment field covers robots, consumption, enterprise services and other tracks. The most striking thing is that the investment map of Yi Jianlian also includes a listed company. On November 15, 2019, Shang Zhicheng and Yi Jianlian signed the “equity transfer agreement of Chengdu fun sleep Technology Co., Ltd.”. The agreement stipulates that Shangshi growth will transfer 0.20 percent of the company’s equity to Yi Jianlian at a price of 2.776 million yuan. At that time, the company’s overall valuation was 1.39 billion yuan. In 2022, fun sleep technology was successfully listed on the GEM. Currently, the market value of fun sleep technology is 1.922 billion yuan. The Smart Power fitness mirror that Yi Jianlian participated in this investment is also a hot investment in recent years. With the innovation of Digital Science and Technology, the consumption patterns of young people are undergoing great changes. Following the “coach in the mirror”, fitness is becoming a new trend lifestyle, Leke, splash, representative enterprises in the fitness industry such as Yijian competed for the first place, and technology giants such as Baidu, Xiaomi and Huawei also came off one after another. Intelligent strength training equipment that “package” heavy equipment such as dumbbell, barbell and gantry is also highly sought after. Tonal, an American fitness brand, is regarded as the pioneer of this category, tonal has received attention from professional sports since its birth. So far, more than 20 professional athletes including James, Sharapova, Tyson and other star athletes have invested in Tonal, half of NBA teams are using Tonal equipment. The IM-BODY gravity of digital intelligence invested by Yi Jianlian this time is regarded as the Tonal of the Chinese market. Founded in 2020, digital intelligence gravity (Xiamen) Sports Technology Co., Ltd. is an innovative enterprise in the field of home fitness equipment and AI. IMBODY family intelligent fitness mirror built-in proprietary digital power system, multi-sensor dynamic capture, rich supporting courses, real-time AI private education, create immersive professional fitness experience, provide fitness personnel with hardware, content, service Integration home fitness solution. According to the data, there are currently more than 10 patent applications for IM-BODY digital intelligence gravity, more than 50% of which are invention patents. The company has obtained three rounds of financing before. Outside the stadium, sports stars became investors one after another. Cross-border investment of sports athletes is not a new thing. Many sports stars switch to shopping malls after retirement. As a sports star, its own influence is a huge fortune. Using its own good brand, it can obtain lasting industrial investment income. Recently, NBA star Jordan has aroused heated discussion with a high return “investment”: Jordan Brand’s income in the past five fiscal years was 19.4 billion US dollars. According to the sales dividend of 5%, Jordan has earned 0.97 billion dollars from Nike in the past five years. And more athletes became investors after retirement. As the founder and chairman of Li Ning Company, Li Ning has played a role as a soul figure in many key stages of the company’s development. In recent years, he has personally promoted Li Ning Company to turn losses into profits after returning to the front desk, back on track, Li Ning’s market value has reached 175.775 billion yuan. At the same time, Li Ning’s commercial investment map also extends to sports venues, e-sports and other fields through extraordinary China: In 2018, extraordinary China acquired the e-sports club Snake and changed its name to LNG; after acquiring Italian century-old luxury brand Amedeo Testoni (Testoni) in 2022, extraordinary China completed the acquisition of British footwear brand Clarks with 0.84 billion yuan. Deng Yaping jointly launched Deng Yaping sports industry investment fund with Zhongyuan Asset Management Co., Ltd. entrusted by Henan provincial government after retirement, which is the first sports industry fund named by athletes in China, it mainly invests in the pan-consumption field oriented by sports industry, focusing on sports + Culture, Sports + tourism, sports + service, sports + education, sports + health, sports + Internet, sports + finance, sports + manufacturing and other industry chain opportunities. In 2021, the fitness industry internet platform Leke campaign announced a new round of financing, and Deng Yaping Sports Industry Investment Fund was among the investors. Sports stars who were once covered by the spotlight can turn the situation around on their own. After leaving the stadium, they turned to the mall to “control the whole market” again with diversified investments “, it seems that the cross-border turn from top athletes to investors has become common. However, it is worth mentioning that “The market is risky and investment needs to be cautious”. There are not a few stars who have entered the embarrassing situation of bankruptcy due to improper investment and financial management. For sports stars, the challenges they face have just begun.